Google Ads for
NQ Pool Warehouse
A flexible, workload-led paid search strategy to capture high-intent pool buyers across Townsville, Ingham and Charters Towers, working alongside your existing SEO.
The Opportunity
Your organic presence is strong. Let's top it up with paid, only when you want the work.
Over the past months, NQ Pool Warehouse has built a genuinely dominant organic footprint across North Queensland, with multiple #1 rankings and consistent enquiry activity month after month.
Google Ads adds a tap you can turn on and off. When you have capacity to take on more builds, we open it up and drive enquiries fast. When your schedule fills, we wind it back or pause it entirely, so you're never paying to generate work you can't take on. It's a lead source that flexes to your workload, not the other way around.
Paid search doesn't replace your SEO, it complements it. Your organic rankings keep working in the background at a fixed cost, while Ads gives you an on-demand lever for the months you want to fill the calendar.
Why Google Ads, Why Now
Capture the searches your rankings are just missing
Your SEO already wins the top spots for many terms, but several high-commercial keywords currently sit just outside the top three, where click share drops off sharply. When you switch Ads on, you appear at the very top of these results immediately:
Instant top-of-page visibility
Appear above organic results for your most valuable commercial searches from day one, with no waiting for rankings to climb.
Precise local targeting
Show ads only to buyers in Townsville, Ingham and Charters Towers who are actively searching for pool builders, fibreglass pools and fencing.
Remarketing that follows up
Stay in front of the visitors who browsed your Pool Designs, New Pools and Fencing pages but didn't enquire the first time.
On when you need work, off when you don't
Ramp up to fill the calendar, then pause the moment your build schedule is full. You only ever spend to win jobs you actually want.
What's Included
A fully managed campaign, end to end
One-off campaign setup
- Keyword research across pools, fencing, equipment and service areas
- Google Ads account build and conversion tracking configuration
- Search and remarketing campaign structure
- Ad copywriting and extensions tailored to your services
- Landing page and enquiry-form recommendations
- Geo-targeting for Townsville, Ingham and Charters Towers
Ongoing monthly management
- Bid, budget and keyword optimisation
- Search-term review and negative keyword refinement
- Ad testing to improve click-through and conversion rates
- Turning spend up, down or off in line with your workload
- Conversion tracking and enquiry reporting
- Monthly performance reporting alongside your SEO report
Investment
Simple, transparent pricing
12-Month Forecast
A conservative starting plan you control month to month
This is a deliberately modest, easy-to-justify starting budget that sits comfortably on top of your SEO. The idea is simple: switch on and build the quote pipeline when you have capacity, ease back as jobs fill, and pause entirely through your busiest build stretch. Nothing here is fixed, we adjust every month based on how full your calendar is.
| Month | Strategy | Recommended ad spend | Management fee (20%) | Total to Blacksheep* |
|---|---|---|---|---|
| Aug 2026 (Launch) | Soft launch | $1,000 | Setup $1,600 | $1,600 |
| Sep 2026 | Build pipeline | $1,500 | $300 | $300 |
| Oct 2026 | Build pipeline | $1,800 | $360 | $360 |
| Nov 2026 | Build pipeline | $1,800 | $360 | $360 |
| Dec 2026 | Paused (calendar full) | $0 | $0 | $0 |
| Jan 2027 | Paused (calendar full) | $0 | $0 | $0 |
| Feb 2027 | Paused (calendar full) | $0 | $0 | $0 |
| Mar 2027 | Rebuild pipeline | $1,400 | $280 | $280 |
| Apr 2027 | Build pipeline | $1,600 | $320 | $320 |
| May 2027 | Steady | $1,500 | $300 | $300 |
| Jun 2027 | Steady | $1,300 | $260 | $260 |
| Jul 2027 | Steady | $1,500 | $300 | $300 |
| 12-month total | $13,400 | $2,480 | $4,080 |
*Total to Blacksheep excludes ad spend (billed directly to you by Google) and is shown exclusive of GST. Setup fee applies in month one; management fees apply from month two, only in active months. This plan runs the ads for 9 of 12 months and pauses right through the peak build period (December to February). Average active-month ad spend is approximately $1,490. Every figure is a starting recommendation and can be increased, reduced or paused at any time.
Recommended monthly ad spend
Projected Performance
What the campaign can deliver
Based on typical performance for pool-industry search campaigns in regional Queensland and this conservative budget, the active months could reasonably generate:
*These are projections based on industry benchmarks, not guaranteed outcomes. Actual results depend on competition, seasonality, ad quality and landing-page performance, and typically improve over the first few months as the campaign optimises. Turning the budget up in any month scales these numbers accordingly.
Return on Investment
The maths works in your favour
A single fibreglass pool typically represents $35,000-$70,000+ in project value. Across the full 12 months, this campaign only needs to convert one additional pool sale to more than cover the entire year's setup and management fees.
Getting Started
Live in about two weeks
Ready to get started?
Happy to proceed? Hit approve below and we'll issue your setup invoice and begin the build. Questions first? Give Rob a call.
Approve this proposal Call Rob on 0485 952 395Clicking approve opens a pre-filled email to Blacksheep Creative. Just press send.