A 12-month paid search strategy to capture high-intent pool buyers across Townsville, Ingham and Charters Towers, built to work alongside your existing SEO success.
The Opportunity
Over the past months, NQ Pool Warehouse has built a genuinely dominant organic footprint across North Queensland, with multiple #1 rankings and consistent enquiry activity month after month.
But even a market-leading SEO campaign leaves gaps. The top of every high-value search result is now occupied by paid ads, meaning competitors can appear above your organic listings. Google Ads lets you claim that space instantly, appear the moment someone is ready to build, and scale your visibility up during peak pool-buying season, something organic rankings alone can't do on demand.
Paid search doesn't replace your SEO. It multiplies it. Together they let you own more of the page, capture more of the market, and turn North Queensland's seasonal demand into booked pool enquiries.
Why Google Ads, Why Now
Your SEO already wins the top spots for many terms, but several high-commercial keywords currently sit just outside the top three, where click share drops off sharply. Google Ads places you at the very top of these results immediately:
Appear above organic results for your most valuable commercial searches from day one, with no waiting for rankings to climb.
Show ads only to buyers in Townsville, Ingham and Charters Towers who are actively searching for pool builders, fibreglass pools and fencing.
Stay in front of the visitors who browsed your Pool Designs, New Pools and Fencing pages but didn't enquire the first time.
Lift budget through the spring and summer buying rush, ease back in the quieter wet-season months, so spend follows demand.
What's Included
Investment
12-Month Forecast
Pool demand in the North isn't flat. Enquiries build through spring as buyers plan for summer, peak in the lead-up to Christmas, then ease through the wet season before recovering. This plan concentrates budget where the buyers are, with recommended figures shown below.
| Month | Season | Recommended ad spend | Management fee (20%) | Total to Blacksheep* |
|---|---|---|---|---|
| Aug 2026 (Launch) | Ramp-up | $1,800 | Setup $1,600 | $1,600 |
| Sep 2026 | Spring build | $2,500 | $500 | $500 |
| Oct 2026 | Peak | $3,000 | $600 | $600 |
| Nov 2026 | Peak | $3,200 | $640 | $640 |
| Dec 2026 | Summer | $2,800 | $560 | $560 |
| Jan 2027 | Summer | $2,800 | $560 | $560 |
| Feb 2027 | Wet season | $2,400 | $480 | $480 |
| Mar 2027 | Wet season | $2,000 | $400 | $400 |
| Apr 2027 | Recovery | $2,200 | $440 | $440 |
| May 2027 | Autumn | $2,000 | $400 | $400 |
| Jun 2027 | Winter | $1,800 | $360 | $360 |
| Jul 2027 | Winter | $2,000 | $400 | $400 |
| 12-month total | $28,500 | $5,340 | $6,940 |
*Total to Blacksheep excludes ad spend (billed directly to you by Google) and is shown exclusive of GST. Setup fee applies in month one; management fees apply from month two. Average recommended ad spend is approximately $2,375/month. Figures are recommendations and can be scaled up or down at any time.
Projected Performance
Based on typical performance for pool-industry search campaigns in regional Queensland and the recommended budget above, a full year could reasonably generate:
*These are projections based on industry benchmarks, not guaranteed outcomes. Actual results depend on competition, seasonality, ad quality and landing-page performance, and typically improve over the first few months as the campaign optimises. The majority of enquiries will fall in the peak spring-summer months.
Return on Investment
A single fibreglass pool typically represents $35,000-$70,000+ in project value. Across the full 12 months, the campaign only needs to convert one to two additional pool sales to more than cover the entire year's setup and management fees.
Getting Started
Happy to proceed? Hit approve below and we'll issue your setup invoice and begin the build. Questions first? Give Rob a call.
Approve this proposal Call Rob on 0485 952 395Clicking approve opens a pre-filled email to Blacksheep Creative. Just press send.